Howard Stearns



Title: Making a Living with Languages



Abstract:  The last few years have seen a lot of new language development, but
commercial success has eluded many good language companies.  A framework for success is presented, in which language systems are recast as open platforms for some class of application.  Multi-tier marketing is examined, in which a free or low cost application enlarges the platform's community, while revenues are produced on an upper-tier product or service.  The presentation will be followed by a fishbowl
discussion, in which everyone is encouraged to join the conversation.