last few years have seen a lot of new language development, but
commercial success has eluded many good language companies. A framework
for success is presented, in which language systems are recast as open platforms
for some class of application. Multi-tier marketing is examined, in
which a free or low cost application enlarges the platform's community, while
revenues are produced on an upper-tier product or service. The
presentation will be followed by a fishbowl
discussion, in which everyone is encouraged to join the conversation.